Bhuvan Sarupuri Ph.D.

Turning insights into impact

Hi, I am Bhuvan, a product-minded Researcher with 8+ years of experience in Human-Computer Interaction (HCI), specializing in AI product strategy, foresight research, customer research, benchmarking, and evaluation. I make AI feel like a helpful teammate, not a black box. I pair rigorous research with rapid testing and translate customer data into clear, actionable strategies that people trust and adopt.

Location: St Gallen, Switzerland
Work Eligibility: B permit (Switzerland)

Research Interests: Qualitative research, Quantitative research, AI product strategy, Foresight research, Customer research & benchmarking, Data strategy, Strategic planning, Human-Computer Interaction (HCI), Artificial Intelligence, Product Management, Strategy, Human factors, Agile methodologies, Mixed reality

Bhuvan Sarupuri

Research Projects

AI Research Ops

Research Buddy — AI-Assisted Research Retrieval

Work-in-progress internal tool putting six fragmented research and customer data sources behind a single plain-language query — qual and quant agents run in parallel, then a third synthesises findings shaped to the asker's role, so research data flows into product and AI strategy decisions.

🤖 3 Specialised Agents
🔌 6 Connected Sources
View Case Study
Built at TOPdesk to help research reach more product decisions.
Strategic Framework

Intelligent Front Door — Readiness Framework

Readiness and maturity framework benchmarked against Gartner, Ivanti, HDI, SDI, and Forrester — mapping where customers stand on the path to intelligent service delivery, informing product strategy, AI roadmap priorities, and long-term platform vision at TOPdesk.

🧭 6 Capability Dimensions
📈 5 Maturity Stages
View Case Study
Customer Research

AI Readiness & Customer Maturity Assessment

Globally standardised customer maturity scoring program mapping product adoption across ~4,900 customers and 11 regional branches — informing product strategy and the AI roadmap for intelligent service delivery.

👥 ~4,900 Customers
📊 6 Scoring Dimensions
View Case Study
AI Evaluation

NalaBheem — Nutrition AI

Rigorous evaluation methodology for AI-powered nutrition advice, combining open coding of 100+ traces, custom error taxonomies, and systematic evaluation comparison.

🔬 100+ Traces
📊 65% Pass Rate
View Case Study
Strategic Design

Connected Strategy for ITSM

Forward-looking strategic initiative addressing competitive gaps in mid-market ITSM through AI-driven automation, predictive analytics, and intelligent workflows.

🎯 Strategic Management
🤖 AI Integration
View Case Study
UX Research

TOPdesk Progress Trail Redesign

Comprehensive user research mapping opportunities in incident management workflows through interviews, affinity mapping, and journey mapping with 10 participants.

👥 10 Interviews
📊 7 Opportunities
View Case Study
This project was completed in collaboration with team members at TOPdesk.
Process Improvement

Standardizing Feature Releases

Transforming ad-hoc release processes into strategic, repeatable systems at TOPdesk through stakeholder research and workflow optimization.

🚀 Process Design
Workflow
View Case Study
This project was completed in collaboration with team members at TOPdesk.
Mixed Methods

Knowledge Management Research

Mixed-methods study combining surveys (n=31) and interviews to understand knowledge manager workflows, permissions, and system improvements.

📋 31 Survey Responses
💬 Qualitative Interviews
View Case Study
Behavioral Research

Dancing in Virtual Reality

Research exploring motivation patterns and behavioral differences in VR dance platforms, uncovering insights on confidence, engagement, and social connection.

🎮 VR Platform
📈 Behavioral Analysis
View Case Study

Experience & Education

Download Full Resume

Professional Experience

Jan 2025 - Present
Senior UX Researcher, Customer Insights and AI Strategy
AI & Conversational Interfaces
TOPdesk, Hungary
Feb 2023 - Jan 2025
Senior UX Researcher
TOPdesk, Hungary
Sep 2020 - May 2022
Postdoctoral HCI Researcher
INRIA/University of Rennes 2, France
Jul 2016 - Aug 2020
Doctoral HCI Researcher
HITLabNZ, University of Canterbury, New Zealand
Jul 2018 - Oct 2018
Visiting Researcher
GRAIL Lab, University of Washington, USA

Education

Ph.D. Human Interface Technology
University of Canterbury, New Zealand
2016-2020
M.S. Human Interface Technology
University of Canterbury, New Zealand
2015-2016
M.Tech. Machine Intelligence
DAIICT, India
2012-2014
B.Tech. Electronics and Communication
Acharya Nagarjuna University, India
2008-2012

Let's Connect

Interested in discussing UX research, collaboration opportunities, or just want to chat about user-centered design? I'd love to hear from you.

Email directly: bhuvan.sarupuri@gmail.com